What to Do and What Not to Do: Strategic Entrepreneurial Challenges at My Indian Stay Because of COVID-19 Realities

My Indian Stay.com was started by Shan Ghelot and Umesh Agrawal. Shan for My Indian Stay.com had been leading the Indian strategy and operations initiatives. While Umesh was involved in leading technological development and digital marketing. By early 2015, the platform became the largest player in Goa by beating all the competitors. This was significant because Goa as a state located in western India was a big market for domestic as well as the lucrative foreign tourists. In the year 2016, My Indian Stay launched pan India operations with a new interface. This was done with advanced technologies with secured messaging facility but with a secured calling facility. By March 2020, COVID 19 pandemic and its associated economic and physical lockdown turned the travel, hotel, tourism, and allied industries into a tailspin. Shan became immersed in thoughts regarding business sustenance and continuity of My Indian Stay.