Online Grocery Shopping Intention after the COVID-19 Pandemic

Grocery shopping is a vital activity in people’s lives. During the Coronavirus 19 (COVID-19) pandemic, many consumers turned to online platforms to purchase food, resulting in a significant increase in online grocery shopping. Hence, this study aims to investigate the post COVID-19 online grocery shopping intentions in the USA using quantitative research conducted via online surveys on Amazon’s Mechanical Turk (MTurk). The sample of this study is composed of two hundred fifty-two (252) validated data collected for analysis. The majority of participants perceive online grocery shopping as a reassuring, useful, and convenient method for purchasing food. Merits of online grocery shopping include reduced impulse buying and a lower risk of injury compared to traditional grocery shopping. Suggestions regarding online grocery shopping from peers or other influential people do not directly impact participants’ future purchasing decision. Participants diligently review grocery items on website before making online purchases. The availability of a wide range of high-quality food products in online grocery stores encourages continued online shopping post-pandemic. It is anticipated that in the near future, online grocery stores may become the preferred choice for consumers to purchase their foods.