Study on the Investment Value of Alibaba based on Financial and Valuation Methods

This article analyzes the significant advantage of the e-commerce industry in China through the average beta coefficient, while Alibaba, as a leader in the e-commerce industry, has suffered a severe blow, leading to an analysis of the investment value of Alibaba. Through financial analysis and valuation, it is found that Alibaba is in good financial condition, competitive with peer companies, and has room for growth. According to the analysis, The analysis shows that Alibaba maintains a high profit growth rate of 30% to 40% all the year round, and the TTM EPS and NTM EPS are compared and analyzed, and the data are more than 7, while the PE ratio of Alibaba is obviously low, and its financial status is greatly underestimated. Furthermore, an analysis of other factors affecting the investment value of Alibaba reveals that factors such as financial crises impact the stability of Alibaba's equity and influence investors' misjudgment of value, leading to stock price declines. This provides researchers and business leaders with more insights.