Exploring Influencers' and Users' Experiences in Douyin's Virtual Reality Live-Streaming

VR live-streaming has become an emerging part on Douyin. This study aims to explore the technical modes, content strategies, user experiences in Douyin‘s VR live-streaming. Through interviews and focus groups, we found that VR technology is recognized by influencers and has become an essential part of their creative practice. For some influencers, VR technology is a key factor in enhancing audience engagement and immersive experiences, although technical literacy barriers may arise when setting up VR scenes. We also provide dimensions for improving and developing user adoption and experience of VR technology in social media environments.