Adoption of Artificial Intelligence Chatbot Technology in Academic Activities of Jakarta Students: Ease of Use

Artificial Intelligence (AI) Chatbot technology has garnered significant attention recently as an innovative solution for various needs, from learning to counseling. However, its adoption among university students remains a crucial research area. This study aims to understand the usage patterns of university students in Jakarta regarding Chatbot technology, focusing on usage frequency, ease of use, and factors influencing adoption. Conducted from March to May 2024, the research involved 100 students from various Jakarta universities, selected through convenience sampling to capture diverse characteristics. Data collection methods included document studies and questionnaires. The analysis identified the level of Chatbot technology adoption among Jakarta students and the factors influencing it. Results indicate a high frequency of Chatbot use, with perceived usefulness, ease of use, and comfort being the primary drivers of adoption and positive attitudes toward this technology. This study provides significant insights for companies developing Chatbot technology, offering an in-depth understanding of students' preferences and behaviors. These insights can guide companies in creating more effective marketing strategies and enhancing Chatbot design and functionality to be more user-friendly and aligned with user expectations, thereby increasing adoption rates and user satisfaction.