Factors Influencing the Acceptance of AI in Mobile Health Apps in Malaysia

In today’s fast-paced world, maintaining health and personal wellness has become a top priority. Artificial intelligence (AI) has emerged as a powerful tool in this effort, offering innovative solutions through mobile health applications. These applications use AI-driven algorithms to analyze user data, including sleep patterns, food intake, daily activity levels, diet preferences, stress indicators, and meditation, to provide personalized recommendations and insights. Mobile health applications have the potential to improve healthcare systems by enhancing health and disease management, communication, efficiency, treatment adherence, reducing costs, and increasing access to health interventions. This paper aims to provide a better understanding of the use of artificial intelligence in healthcare tools by examining the factors influencing the intention to use mobile health applications in Malaysia. It will discuss the extended UTAUT constructs and the concept of personal health characteristics, such as performance expectancy, effort expectancy, social influence, facilitating conditions, and health consciousness.