Generative <scp>AI</scp> in International Business Research: A Guide to Ethical and Responsible Application

ABSTRACT As generative artificial intelligence (GenAI) becomes more prevalent in academic circles, this article probes its ethical and practical integration in international business (IB) research. It explores the different phases of the research process where GenAI can be effectively employed, including idea generation, data analysis, and writing and communication. Notably, the article emphasizes the critical importance of upholding responsible and ethical standards when incorporating GenAI into IB research, guaranteeing that its utilization not only contributes to knowledge advancement but also conforms to the highest research integrity benchmarks.