The Importance Of Public Relations In The Post-Truth Era And The Strategies Followed

‘Fake news’, which are generally created for a specific purpose on different topics, spread rapidly through social media platforms and search engines and prevent the public from accessing real information. Throughout history, fake news and misinformation have been used for various purposes. However, with the introduction of social media into our lives, the dissemination of unproven information or fake news has accelerated, and such content has reached large masses in a short time through both professional content providers and users. Despite the fake news about health and nutrition, raising awareness is a prerequisite for creating healthy societies that consume and eat consciously, and this can be made easier with sustainable public relations. In this study, the function of verification platforms in preventing such information disseminated in the new media environment in the post-truth era is examined. Within the scope of the study, the results of the verification platform teyit.org on health and nutrition claims were analysed. In the study, it was observed that only four out of 14 claims on health and nutrition shared on the internet and social media were found to be true information, and that such information was mostly disseminated through social media.