Incorporation of coffee grounds powder as reinforcement in epoxy resin for high-performance industrial coatings: a cost of goods sold and blue ocean strategy analysis

In some organic waste treatment facilities, coffee grounds are utilized for biogas production through anaerobic digestion processes. However, this method is expensive and complex. An innovative alternative involves transforming coffee grounds into a new product, a high-performance coating. This study explores a strategic analysis for this new product. The composite is created by adding coffee grounds in an epoxy matrix as reinforcement. Different proportions of coffee grounds were added to epoxy, and resulting composites evaluated for mechanical and thermal properties. Previous analysis shows some promising results for the material, but none evaluations of fabrication cost or revenue were done, so a cross-analysis between the cost of goods sold (COGS) and the Blue Ocean Strategy model was used to identify market opportunities and compared the obtain product with nowadays market ones. Coffee grounds in epoxy offer a sustainable option, opening new market avenues with competitive performance and cost. This composite could impact industrial coatings, promoting eco-friendly practices.