REGIONAL FEATURES OF THE INTERSECTION OF ECO- AND RURAL TOURISM IN VINNYCHCHYNA DURING MARITAL STATE

The article examines the tourist potential of the Vinnytsia region and determines that the region has significant natural and recreational potential for the development of ecological and rural tourism. It has been established that the development of these types of tourism is due to the increase in demand for domestic tourism as a result of the war in Ukraine. Therefore, the main consumers of eco- and rural tourism services in Vinnytsia region are internally displaced persons, as well as connoisseurs of Ukrainian folk traditions due to the attractiveness of the nature, its environmental friendliness and rural lifestyle. Regulatory and legal documents regulating rural tourism, namely the Regional Development Strategy of the Vinnytsia Region until 2027, as well as the main directions of activity of the public organization «Vinnytsia Regional Branch of the Association for the Promotion of the Development of Rural Green Tourism in Ukraine» were studied. The tourist route Camino Podoliсo or St. Jacob’s Way, which covers two regions of Khmelnytskyi and Vinnytsia, was studied. It was found that this project is a unique opportunity to gain impressions from getting to know the unique sights, customs and traditions and natural features of Podillia. The significant areas of Vinnytsia region, the village of Busha of the Yampil district, on the territory of which there are outstanding monuments of the archaeology and architecture of the famous Bushan relief (carved out of stone in the Rock Temple by the hands of our glorious ancestors) and the remains of the Bushan fortress – a stone tower, the Haydamatskyi ravine, the remains of multi-layered settlements of Trypillia, Chernyakhiv, Penkiv and Scythian cultures, a medieval cemetery. The possibilities of Mogilev-Podilskyi, Barskyi and Vinnytsia districts regarding the development and intersection of eco- and rural tourism in wartime are also described. In the article, with the help of a SWOT analysis, the strengths and weaknesses, opportunities and threats of the development of eco- and rural tourism in Vinnytsia are given. It was found that the combination of eco- and rural tourism is a necessary condition for the economic development of rural areas, and rural recreation should strengthen the ecological awareness of tourists in order to preserve the environment.