Emphasizing Sustainability in Entrepreneurship Education: Lessons Learned from a Case Study

In response to the growing imperative for sustainable entrepreneurship, this study investigates the efficacy of integrating targeted sustainability content into an action-learning-oriented international entrepreneurship course. This case study aimed to evaluate the impact of integrating sustainability content into an existing entrepreneurship course focusing on food-related business ideas to enhance students’ sustainability literacy and understanding of sustainable entrepreneurship. Self-reflection protocols of two consecutive student cohorts of the same course were compared before and after the curriculum modification. The results clearly show that both student groups have built up many competencies, and significant knowledge of, entrepreneurial skills. However, the first group built up fewer skills in sustainability. The findings serve as an essential insight for entrepreneurship lecturers who aim to enhance entrepreneurial and sustainability skills among their students, as well as a thorough understanding of impact entrepreneurship. They receive helpful advice on which content to add to their existing entrepreneurship courses to emphasize sustainability.