Outcomes of an Educational Series for Latino Entrepreneurs in Utah

Latino-owned businesses represent one of the fastest-growing sectors of the U.S. economy. Critical to the success of Latino entrepreneurs are enhanced access to capital and education in best practices such as financial management and customer engagement. Utah State University (USU) Extension, in collaboration with Latino Entrepreneurs of Northern Utah (ELNU), developed and delivered a targeted educational series in fall 2021 and spring 2022. The series effectively increased participants’ knowledge and satisfaction, with a final survey showing 47% to 60% of participants planning to adopt new business practices. The initiative highlights the importance of tailored educational programs in empowering Latino business owners and suggests pathways for further supporting entrepreneurial success in minority communities.