Sustainable Business Models for Innovative Urban Mobility Services

Any sharing mobility service aims to make urban mobility sustainable to help reduce environmental impacts and improve the quality of life for all in cities. Many transport services are not currently self-sustainable. The Life for Silver Coast (LifeSC) opened its mobility services on 22 May 2021 and offered electric mobility services during the summer for a few cities in Tuscany. E-bikes and e-scooters can be financially neutral, and even profitable, thanks to the low costs of the vehicles, but they only see a high utilization rate in winter. Shared electric cars, meanwhile, are not profitable. A new shared service that is viable must be profitable to become widely adopted and significantly contribute to sustainability. A few key characteristics have been identified, and one has been tested with a new business model that combines ride-sharing and car-sharing. The innovative Ride Sharing Algorithm (RSA) has been tested based on data from a potential city, Monterondo, where many commuters travel daily to Rome by train. The Italian census and local survey data allowed for the simulation of the scheduling of vehicle rides and an evaluation of the economic results, which could be positive if enough interest for such a system exists among the people, as at least 400 commuters from Monterotondo go to the train station daily in the morning and return in the afternoon. Such a transport demand would justify a new commercial sharing service by using the model tested with the RSA algorithm.