Exploration and Research on the Characteristics of Chengde's Ice and Snow Sports Industry After the Winter Olympics

This paper examines the development trajectory of Chengde's ice and snow sports industry after the Beijing 2022 Winter Olympics, focusing on its regional advantages and sectoral expansion.Leveraging its proximity to the Beijing-Tianjin area and rich natural resources, Chengde has capitalized on the Winter Olympics to improve its infrastructure and attract significant tourism inflows.The study examines the integration of new technologies, shifts in consumer demand, and diversification of the snow sports economy.By analyzing regional supply capacity, industrial chain expansion, and product innovation, the paper highlights Chengde's role as a key contributor to the burgeoning snow sports industry in Hebei Province.It concludes with strategic insights for sustaining industry growth and ensuring long-term economic benefits.