Assessing the Impact of AI: The Case of the Pharmaceutical Industry

The pharmaceutical industry is on the cusp of a transformative era with the advent of Artificial Intelligence (AI). This paper delves into the multifaceted implications of AI in the pharmaceutical sector, encompassing aspects from manufacturing process improvements to drug discovery and personalized medicine. It explores AI’s role in reshaping business models, enhancing efficiency, and overcoming traditional challenges in drug development. Additionally, the paper addresses the challenges in adopting AI, such as the need for advanced IT infrastructure and handling unstructured data, underlining the potential of AI to revolutionize pharmaceutical practices.

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Publication Details

Journal
European Journal of Business Management and Research
Published
2024-09-20
DOI
https://doi.org/10.24018/ejbmr.2024.9.5.2461
Citations
5
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
2.64
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article

Assessing the Impact of AI: The Case of the Pharmaceutical Industry

Tara Rakočević, Milivoj Markovic
5 citations
European Journal of Business Management and Research
Big Data and Business Intelligence
2.64
article

Assessing the Impact of AI: The Case of the Pharmaceutical Industry

Tara Rakočević, Milivoj Markovic
article en
5 citations

Abstract

The pharmaceutical industry is on the cusp of a transformative era with the advent of Artificial Intelligence (AI). This paper delves into the multifaceted implications of AI in the pharmaceutical sector, encompassing aspects from manufacturing process improvements to drug discovery and personalized medicine. It explores AI’s role in reshaping business models, enhancing efficiency, and overcoming traditional challenges in drug development. Additionally, the paper addresses the challenges in adopting AI, such as the need for advanced IT infrastructure and handling unstructured data, underlining the potential of AI to revolutionize pharmaceutical practices.

European Journal of Business Management and ResearchVol. 9(5)
Rochester Institute of Technology Croatia (HR)
Industry, innovation and infrastructure
Openalex Percentile: Top 8%
Big Data and Business Intelligence
2.64
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