A Study on the Differences in Hotel Preferences at the Time of Employment Based on the Personal Characteristics of Hotel Major Students

This study utilized a sample of 260 to investigate the employment preferences considered by students majoring in hospitality and to verify the differences based on their personal variables. First, in the analysis of differences by gender, it was found that women perceived the factor of external image as a higher employment preference than men. Second, in the analysis of differences by type of university, students from four-year universities had a higher intrinsic perception of 'hotel characteristics' (p<.01) compared to those from two-year colleges. Third, regarding differences in grades, significant intergroup differences were found in 'hotel characteristics' and 'external image.' Students with a GPA of 4.0 or higher had a higher intrinsic perception of 'hotel characteristics' than those with a GPA of 3.0 or lower. Similarly, for 'external image,' students with GPAs of 3.5 or higher, including those with GPAs of 4.0 or higher, had a greater intrinsic perception than those with GPAs of 3.0 or lower.

Authors

Publication Details

Journal
Journal of Hotel & Resort
Published
2024-08-31
DOI
https://doi.org/10.62532/khrc.2024.08.23.4.25
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
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article

A Study on the Differences in Hotel Preferences at the Time of Employment Based on the Personal Characteristics of Hotel Major Students

Gun Kim
Journal of Hotel & Resort
Consumer Perception and Purchasing Behavior
article

A Study on the Differences in Hotel Preferences at the Time of Employment Based on the Personal Characteristics of Hotel Major Students

Gun Kim
article en

Abstract

This study utilized a sample of 260 to investigate the employment preferences considered by students majoring in hospitality and to verify the differences based on their personal variables. First, in the analysis of differences by gender, it was found that women perceived the factor of external image as a higher employment preference than men. Second, in the analysis of differences by type of university, students from four-year universities had a higher intrinsic perception of 'hotel characteristics' (p<.01) compared to those from two-year colleges. Third, regarding differences in grades, significant intergroup differences were found in 'hotel characteristics' and 'external image.' Students with a GPA of 4.0 or higher had a higher intrinsic perception of 'hotel characteristics' than those with a GPA of 3.0 or lower. Similarly, for 'external image,' students with GPAs of 3.5 or higher, including those with GPAs of 4.0 or higher, had a greater intrinsic perception than those with GPAs of 3.0 or lower.

Journal of Hotel & ResortVol. 23(4)
Decent work and economic growth
Openalex Percentile: Top 77%
Consumer Perception and Purchasing Behavior
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