Role Perception of Agro Input Dealers in Providing Agro Advisory Services to the Farmers in Gaya, Bihar, India

Role performance of agri input dealers plays a key role in increasing the extension services potential of the input dealers. The present study was conducted in Gaya district of Bihar, India. It aimed to analyse the role performance of agri input dealers towards agro advisory services. The blocks namely Gaya, Manpur and Tekari were selected purposively due to large number of dealers present in the area. Data were collected from 320 respondents using pre-tested interview schedule and were analysed using appropriate statistical tests. The study inferred that half of the respondents had medium level of perception (51.88%), followed by (18.75%) and (14.69%) high and very high levels of perception. A small percentage of (8.75%) and (5.94%) respondents had low and very low level of perception respectively. Role perception is crucial because it governs the quality and efficiency of agro advisory services.