Comparative Analysis of Three Media and Entertainment Companies

This research aims to compare the market ratio, market risk, and profitability of three media and entertainment companies: Paramount Global (PARA), Netflix (NFLX), and Tencent Music Entertainment Group (TME). By analyzing these factors, the study seeks to determine the investment preferences of eight different types of investors, including Value, Income, PEG, Index, DCF, Momentum, Insider Buying, and Stock Buyback. According to the analysis in this paper, PARA is the best performer from the perspective of both scale risk and market risk, and NFLX performs the best in the assessment of carrying debt risk. From the perspective of profitability, NFLX is also the most prominent performer. After comprehensive investigation of various Market ratios, NFLX is most likely to be selected by most investors. This valuable information can benefit individual investors, fund managers, and other stakeholders in making investment decisions and optimizing their portfolios. Furthermore, it contributes to the existing body of knowledge on investment strategies in the media and entertainment industry.