Effects of supply chain management strategies on the overall performance of the organization

The application of the principles of SCM is becoming increasingly important for companies in different industries in order to preserve their market position. To ensure a right products and services are supplied in a right quantity to keep a firm running, SCM concepts are important into the tourism sector. On the other hand, organisational performance (OP) could be sensitive to the SC complexity factor. This research aims to examine a relationship among SCM strategies on OP in a context of the Jordan tourism industry with a focus on a moderating effect of supply chain complexity. A SCM practices reported by 261 Jordanian travel agencies include: customer relationship management (CR), information flow management (LI), and strategic supplier partnerships (SSP). In the study, the focus is placed on the coordination of SC complexity to ensure that maximum effectiveness is derived from SCM to support enhanced organisational performance. An R-squared of 0. 66 for OP reveals that SCM practices account for 66 percent of its variation. This demonstrates the extent to which the complexity of the SC enhances the global performance of the organisation. Managers should address issues of information management and learn to handle supply chain delays in a manner that is strategic. This emphasises the need of doing further studies in this field to comprehend the effects of these elements on organisational effectiveness.