METAVERSE AS A SOCIAL MEDIA ENVIRONMENT IN ARCHITECTURE

The research examines the considerable possibilities of Metaverse as a social media platform for architecture. From this point of view, projects designed for the metaverse universe, derived from architectural websites, are being assessed within the scope of social media opportunities. Within this framework, evaluations are made under the criteria of transferring the architectural memory to the Future, the experience and interaction of physical space, brand image and portfolio creation, professional development, and education. In the light of these evaluations, questions were prepared and in-depth interviews were conducted with 10 architectural professionals who have experience in the metaverse. Architectural interactions in the Metaverse allow professionals to visualize and share their projects. In particular, 3D designs produced in the Metaverse help architects collaborate more effectively on virtual projects. In addition, virtual architectural exhibitions and events held within this environment create significant opportunities within the industry by reaching a broad audience. While architects interactively explore the buildings they design in the Metaverse, they also have the opportunity to interact with clients and receive feedback. Metaverse encourages architects to be innovative and creative and guides them to work on projects that push the boundaries. As a result, the new digital age offered by the Metaverse is leading architecture to evolve towards a more open, interactive, and global architecture by combining architecture with social media and virtual reality.