O fim está próximo

This article develops a comparative study of the publications on the official X social network profiles of congressmen Nikolas Ferreira and Magno Malta, which occurred during October 2022 and expressly mention the terms: God; faith; church; Christ; Jesus; Christian(s); prayer; Bible. The analysis aimed to understand how religious themes and representations were used during the second-round campaign of that year's election on social media by ultra-conservative activists. It is noteworthy that the choice of X as a data source was not accidental. Despite being less used in Brazil compared to networks like Instagram or Facebook, it is notorious both for the engagement of its members and its ability to create "viral" images and texts capable of shaping the debate on other networks. The qualitative analysis conducted here of the textual, imagistic, and audiovisual contents of the two mentioned profiles on the platform presented curious results. It was observed not only a high recurrence of the use of the terms but also a similarity in the content of the messages in which they appeared. It was noted that the digital communication strategies employed by the two profiles often presented anti-system representations and imaginaries. The data processing for the analysis was conducted using the IRAMUTEQ program, which was also used to create a word cloud and two similarity graphs, which synthesized the research results.

Authors

Institutions

Publication Details

Journal
Revista Aurora
Published
2024-09-20
DOI
https://doi.org/10.36311/1982-8004.2024.v17.e024013
Primary Topic
Psychology and Mental Health
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

O fim está próximo

Leonardo Faustino Pereira
Revista Aurora
Psychology and Mental Health
article

O fim está próximo

Leonardo Faustino Pereira
article en

Abstract

This article develops a comparative study of the publications on the official X social network profiles of congressmen Nikolas Ferreira and Magno Malta, which occurred during October 2022 and expressly mention the terms: God; faith; church; Christ; Jesus; Christian(s); prayer; Bible. The analysis aimed to understand how religious themes and representations were used during the second-round campaign of that year's election on social media by ultra-conservative activists. It is noteworthy that the choice of X as a data source was not accidental. Despite being less used in Brazil compared to networks like Instagram or Facebook, it is notorious both for the engagement of its members and its ability to create "viral" images and texts capable of shaping the debate on other networks. The qualitative analysis conducted here of the textual, imagistic, and audiovisual contents of the two mentioned profiles on the platform presented curious results. It was observed not only a high recurrence of the use of the terms but also a similarity in the content of the messages in which they appeared. It was noted that the digital communication strategies employed by the two profiles often presented anti-system representations and imaginaries. The data processing for the analysis was conducted using the IRAMUTEQ program, which was also used to create a word cloud and two similarity graphs, which synthesized the research results.

Revista AuroraVol. 17
Pontifícia Universidade Católica de Minas Gerais (BR)
Openalex Percentile: Top 78%
Psychology and Mental Health
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

O fim está próximo — Leonardo Faustino Pereira · Revista Aurora (2024) | TGRS Research Map | TGRS