Aprender a acompañar a los atletas digitales amateurs mexicanos.

In this article, a digital ethnography is adapted for fieldwork with amateur and semi-professional digital athletes in Mexico. Although much has been written about research mediated by digital technologies, most of this literature is in English, with few cases that enable reflection on the situations and experiences of Mexican users. The article takes up the issue of putting one’s body on the line and building a presence in the construction of the ethnographic field. One of the hypotheses that guided the research was that, in the process of becoming a digital athlete, the notion of value is associated with the way in which failure is redefined in the learning curve that Mexican players face.