Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
When small business owners in Rwanda start seeking feedback from some of their customers, we find that customers from whom feedback is not sought also respond to changes made by the businesses by increasing their sales at these stores.
Authors
- Stephen J. Anderson (ORCID: https://orcid.org/0000-0003-1945-1963)
- Naufel J. Vilcassim
- Pradeep K. Chintagunta (ORCID: https://orcid.org/0000-0003-2854-5216)
- Rupali Kaul (ORCID: https://orcid.org/0000-0002-7167-6548)
Institutions
- University of Chicago (US)
- INSEAD (SG)
- London School of Economics and Political Science (GB)
- Texas A&M University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2024-09-20
- DOI
- https://doi.org/10.1287/mksc.2023.0324
- Citations
- 1
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 0.44
Funders
- University of Wisconsin-Milwaukee
- Northwestern University
- University of Notre Dame
- University of South Carolina
- London School of Economics and Political Science
- Department for International Development
- Università Bocconi
- Booth School of Business, University of Chicago
- Stanford Graduate School of Business
- Economic and Social Research Council