Social Media Use and Academic Performance Among Students at Pahang’s Public Higher Education Institutions: A Correlation Study

Social media use is currently popular and frequently used, especially among young people. Therefore, it is necessary to empirically evaluate a correlational study of social media use and academic performance among students at Pahang’s Public Higher Education Institutions. The objectives of this study are to examine the correlation between social media use, cognitive use, hedonic use, and social media types with academics among students at Pahang’s Public Higher Education Institutions. Three hundred eighty-two respondents participated in this study. This study found that social use, cognitive use, and social media types correlate with academic performance. Meanwhile, there is no significant correlation between hedonic use and academic performance. The findings of the study will help higher education institutions improve their teaching strategies and communication methods to line up with current digital changes.