Exploring the Priorities in Housing Preferences Studies using Ranking Method and Analytical Hierarchy Process (AHP)

This study utilizes lifestyle theories integrated into the design development of houses to enhance the quality of life for consumers. Consumers have several criteria and various lifestyles that differ from one another, and the research need to assess the important priorities considered in an individual's home purchase decision. The study is divided into two objectives: the first is to evaluate priorities based on the fundamentals of lifestyle theory. The second is to assess priorities in terms of house selection and the weights that are reliable and valid. Thus, the research conducted a survey with data collected from 105 respondents randomly through a developed literature study. This data was analyzed using the Henry Garrett Technique, and Analytical Hierarchy Process to achieve the study's objectives. The study found that each lifestyle has different priorities, and the most significant weight is given to the size and space of a house.