Revealing prosodic characteristics of advertising slogans with a suggestive impact on the audience

This article has revealed the prosodic elements with suggestive impact on the audience, which allows you to create effective and emotionally attractive messages, form beliefs and stimulate desired consumer behavior. Manipulative prosodic techniques have been presented, the correct use of which allows advertisers to achieve their goals and increase the effectiveness of advertising campaigns.

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Publication Details

Published
2024-09-20
DOI
https://doi.org/10.58168/reality2024_66-71
Primary Topic
Digital Communication and Language
Type
article
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article

Revealing prosodic characteristics of advertising slogans with a suggestive impact on the audience

Oksana Garkusha, N. Usenko
Digital Communication and Language
article

Revealing prosodic characteristics of advertising slogans with a suggestive impact on the audience

Oksana Garkusha, N. Usenko
article en

Abstract

This article has revealed the prosodic elements with suggestive impact on the audience, which allows you to create effective and emotionally attractive messages, form beliefs and stimulate desired consumer behavior. Manipulative prosodic techniques have been presented, the correct use of which allows advertisers to achieve their goals and increase the effectiveness of advertising campaigns.

Voronezh State University of Forestry and Technologies (RU)
Openalex Percentile: Top 85%
Digital Communication and Language
DOISourceOpenAlex
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Revealing prosodic characteristics of advertising slogans with a suggestive impact on the audience — Oksana Garkusha, N. Usenko · (2024) | TGRS Research Map | TGRS