Tweet no harm: Offer solutions when alerting the public to voter suppression efforts

Voter suppression was a major issue during the 2018 U.S. Midterm elections. Civil rights organizations, advocacy groups, and celebrities used Twitter to urgently warn voters about potential problems at the polls. However, in raising awareness of these normatively problematic matters, these messages had the potential to negatively impact key measures of democratic health. We conduct a survey experiment exploring the effect of exposure to tweets about voter suppression on confidence in elections, democratic legitimacy, and vote intent. Tweets that highlight voter suppression without a solution depress confidence in elections across all party groups, suggesting that solely warning people about problems at the polls without concrete actions they can take in response may do more harm than good. In addition, tweets highlighting voter suppression increase democratic legitimacy among Republicans relative to Democrats, suggesting that the former see such efforts as beneficial. There is no impact of either treatment condition on vote intent. Normative implications for democracy are discussed.

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Publication Details

Journal
Communication and the Public
Published
2024-09-18
DOI
https://doi.org/10.1177/20570473241270602
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
0.00
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article

Tweet no harm: Offer solutions when alerting the public to voter suppression efforts

Bethany Albertson, Katherine Haenschen, Sharon E. Jarvis
Communication and the Public
Social Media and Politics
article

Tweet no harm: Offer solutions when alerting the public to voter suppression efforts

Bethany Albertson, Katherine Haenschen, Sharon E. Jarvis
article en

Abstract

Voter suppression was a major issue during the 2018 U.S. Midterm elections. Civil rights organizations, advocacy groups, and celebrities used Twitter to urgently warn voters about potential problems at the polls. However, in raising awareness of these normatively problematic matters, these messages had the potential to negatively impact key measures of democratic health. We conduct a survey experiment exploring the effect of exposure to tweets about voter suppression on confidence in elections, democratic legitimacy, and vote intent. Tweets that highlight voter suppression without a solution depress confidence in elections across all party groups, suggesting that solely warning people about problems at the polls without concrete actions they can take in response may do more harm than good. In addition, tweets highlighting voter suppression increase democratic legitimacy among Republicans relative to Democrats, suggesting that the former see such efforts as beneficial. There is no impact of either treatment condition on vote intent. Normative implications for democracy are discussed.

Communication and the PublicVol. 10(3)
Northeastern University (US), The University of Texas at Austin (US)
Openalex Percentile: Top 79%
Social Media and Politics
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