Research on the Application of Information Visualization Design Based on the Three-level Theory of Emotions

As society progresses, environmental challenges have emerged as a central concern in modern discourse. The degradation of ecosystems has led to the endangerment and extinction of numerous plant species. Moreover, the overwhelming influx of information available to individuals often hampers their understanding of the significance of these endangered species. Conventional written narratives are frequently inadequate in fulfilling the audience’s informational needs. As a nascent medium for scientific communication, information visualization presents an innovative and effective approach for individuals to swiftly acquire and interpret data. This paper concentrates on the endangered aquatic flora within the South China Botanical Garden, grounded in a three-tiered emotional theory framework. Strategies are developed across instinctual, behavioral, and reflective dimensions. The outlined strategic goals aim to elevate design aesthetic literacy, broaden cognitive processing capability, and enhance the efficiency of information dissemination. By employing endangered aquatic plants as a focal point for design initiatives in the South China Botanical Garden and integrating it with the theoretical framework, the objective is to present information regarding these vulnerable species in a more direct, inventive, and concise manner. This methodology aspires to raise public awareness surrounding the conservation of endangered plant life.