Financial Analysis of New Oriental under the Framework of Harvard

Based on the environment of increasing domestic competition for learning and employment and the increasing willingness to study abroad, New Oriental, which was initially mainly responsible for language training and language examination and exam-oriented services, has developed rapidly, but the reform of the national education system after 2021 has had a great impact on enterprises related to after-school courses. This essay is based on the analysis framework of Harvard, including the financial analysis of the enterprise from the perspectives of strategy, accounting, finance and prospect, and find that after 2022, the income declined and scale contraction and liabilities gradually increased, and the application of working capital is not flexible. Besides, New Oriental is shifting its focus on overseas study. This analysis of New Oriental can reflect the impact of education reform on tutoring enterprises because New Oriental can be representative of this industry. Besides, we can understand the development trend of overseas study industry including language training and application strategy.

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Publication Details

Journal
Highlights in Business Economics and Management
Published
2024-09-01
DOI
https://doi.org/10.54097/gfzdja62
Primary Topic
Educational Reforms and Innovations
Type
article
Field-Weighted Citation Impact
0.00
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article

Financial Analysis of New Oriental under the Framework of Harvard

Zhewei Mao
Highlights in Business Economics and Management
Educational Reforms and Innovations
article

Financial Analysis of New Oriental under the Framework of Harvard

Zhewei Mao
article en

Abstract

Based on the environment of increasing domestic competition for learning and employment and the increasing willingness to study abroad, New Oriental, which was initially mainly responsible for language training and language examination and exam-oriented services, has developed rapidly, but the reform of the national education system after 2021 has had a great impact on enterprises related to after-school courses. This essay is based on the analysis framework of Harvard, including the financial analysis of the enterprise from the perspectives of strategy, accounting, finance and prospect, and find that after 2022, the income declined and scale contraction and liabilities gradually increased, and the application of working capital is not flexible. Besides, New Oriental is shifting its focus on overseas study. This analysis of New Oriental can reflect the impact of education reform on tutoring enterprises because New Oriental can be representative of this industry. Besides, we can understand the development trend of overseas study industry including language training and application strategy.

Highlights in Business Economics and ManagementVol. 40
Nanjing Foreign Language School (CN)
Openalex Percentile: Top 78%
Educational Reforms and Innovations
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