The director of the beauty shopThe Effect of Servant Leadership on the Innovative Work Behaviour and Self-efficacy of Beauty Workers

The study aimed to explore the influence of servant leadership among beauty salon owners on the innovative work behavior and self-efficacy of beauty salon workers. A questionnaire survey was conducted among beauty salon workers in Busan from February 26 to March 10, 2024, spanning 14 days. A total of 302 responses were analyzed using SPSS 25.0. The findings are as follows: Firstly, servant leadership had a statistically significant positive impact on innovative work behavior across all five factors—altruistic calling, emotional healing, wisdom, persuasion, and organizational stewardship. Secondly, in terms of self-efficacy, while organizational stewardship had no significant effect, altruistic calling, emotional healing, wisdom, and persuasion positively influenced self-efficacy with statistical significance. Thirdly, innovative work behavior significantly enhanced self-efficacy. These findings suggest the following recommendations: Beauty salon owners should be supported in enhancing their leadership competencies through various development programs to manage their businesses more effectively. Additionally, providing mental support and diverse welfare benefits to beauty salon workers can encourage innovative work behavior. Furthermore, establishing effective communication channels and emotional support mechanisms between beauty salon owners and workers is essential for fostering efficient organizational relationships.