The Effect of the Fashion Hair Service Quality on self-esteem and Satisfaction

This study aims to find ways to improve lifestyle satisfaction and self-esteem and quality of life of fashion hair users. An empirical survey was conducted across from March 1 to April 4, 2021. Data was acquired through a survey was conducted among those currently wearing wigs or those who have experienced wearing wigs. First, as a result of examining the demographic characteristics of the survey subjects, it was found the most users were males in their 30s to 40s. Many were professional workers with an average income of 3 million to less than 4 million won per month with an academic background of a university degree or higher. Second, as a result of examining the reliability and validity of the usability, self-esteem, and lifestyle satisfaction among those using fashion hair, the reliability was over 0.805. The use of fashion hair was found to be responsive, empathetic, and tangible, While reliability and certaintywere composed of five factors, self-esteem was composed of two factors. Third, as a result of verifying the hypothesis, it was found that the responsiveness, empathy, reliability, and certainty of fashion hair utilization had a positive effect on self-esteem, and the empathy, tangible, and certainty of fashion hair utilization had a positive effect.