The Effects of Nonverbal Communication of Hairdressers on Customer Satisfaction the Mediating Effect of Rapport - Focusing on University Student Customers -

This study attempted to examine the effects of nonverbal communication of hairdressers on the formation of rapport and customer satisfaction. Frequency analysis, exploratory factor analysis and reliability analysis, correlation analysis, and multiple regression analysis were conducted using SPSS 25.0 according to the purpose of the study. As a result, first, it was found that nonverbal communication of hairdressers had a significant effect on the formation of rapport and customer satisfaction. Second, it was found that the formation of rapport had a significant effect on customer satisfaction. Finally, in the relationship between nonverbal communication and customer satisfaction, rapport was found to have a partial mediating effect.