The Geometry of Dynamic Time-Dependent Best–Worst Choice Pairs

There has been increasing interest in best–worst discrete choice experiments (BWDCEs) in health economics, transportation research, and other fields over the last few years. BWDCEs have distinct advantages compared to other measurement approaches in discrete choice experiments (DCEs). A systematic study of best–worst (BW) choice pairs can be traced back to the 1990s. Recently, new ideas have been introduced to the subject. Calculating utility helps measure the attractiveness of BW choices. The goal of this paper is twofold. First, we extend the idea of the BW choice pair to include dynamic, time-dependent transition probability and capture utility at each time and for each choice pair. Second, we used the geometry of BW choice pairs to capture the correlations among them and to characterize and clarify the BW choice pairs in the network, where properties can be derived within each class. This paper discusses BWDCEs, the probability transition matrix of choices over time, and the utility function. The proposed network classification for BW choice pairs is laid out. A detailed simulated example is presented, and the results are compared with the classical K-means classification.