Career Management Planning and Strategy – An Albania Study

This comprehensive study investigates the significance of career planning and strategy in attaining career objectives. The research question is: Can improving career planning and strategy help achieve career goals? The survey was performed using a direct survey model and a questionnaire filled out by the respondents who work in different companies. The study sample consists of 250 employees in Tirana and Durres, the two largest cities in Albania. The data analysis will be focused on three different methods, ensuring a thorough examination of the research question. The first one involves factors that weigh each factor and reliability analysis using the Cronbach alpha coefficient, which should be above 0.7. The second method will be focused on multicollinearity analysis. Finally, after we conclude the methods above, we will be focused on testing the hypothesis through multiple regression. The findings revealed that career planning and strategy positively impact career goals. This study's implications are far-reaching. It can guide employees in planning and developing their careers, assist companies in managing and growing their employees' careers, and provide a valuable reference for researchers in this field of study, reassuring them about the validity and reliability of the findings.