Playful exercise focused on microeconomics, applying gamification: “Rompeconomía”

Microeconomics is a branch of economics that focuses on the behavior of individual economic agents, such as consumers, businesses, and workers. Coupled with this, it analyzes how they interact in the market to determine supply and demand, prices and the allocation of resources. It is a fundamental tool to understand the economy and how it works in daily life. Based on this, the development of a recreational activity was carried out in order to strengthen theoretical knowledge, as well as the different market structures, in Industrial Engineering students from the Industrial University of Santander who are taking the subject "Economic environment”. To develop the activity, we worked in small groups through phases, which consist of identifying necessary aspects to prepare them based on a case study, focused on a market structure, which they must analyze in detail. This research was carried out using the research - participative action, (IAP) methodology; which allowed the identification of recreational activities to develop skills in students as economic agents, while they are instructed in aspects such as market studies, microeconomics and group work. Gamification as a tool for learning constitutes a teaching alternative to the challenges faced by higher education in contexts where the way of obtaining, processing and transmitting knowledge is transformed.