Investigating patient revisit intention in community health centres: a mediational study

Purpose Community health centres (CHCs) play a vital role in healthcare service delivery in rural India and act as a crucial link between the primary and tertiary healthcare systems. The rural population in the union territory of Jammu and Kashmir primarily depends on CHCs for healthcare services due to the scarcity of private healthcare infrastructure and the lack of access to tertiary hospitals. The purpose of this study is to analyse the impact of management capability, staff competence, waiting time and patient satisfaction on revisit intention among patients visiting CHCs for care needs. It further examines the mediational role of patient satisfaction between antecedents of patient satisfaction and revisit intention. Design/methodology/approach A survey by questionnaire was used to collect data from 318 inpatients and outpatients visiting CHCs. Partial least square-structural equation modelling was performed with the help of SmartPLS 3 software to evaluate the causal relationships between variables. Findings The findings of the study ascertain that staff competence and waiting time are strong predictors of patient satisfaction while management capability was reported as an insignificant factor. Patient satisfaction significantly affects revisit intention and successfully mediates the impact of management capability, staff competence and waiting time on revisit intention. Originality/value CHCs play a significant role in bridging the gap between primary healthcare and tertiary healthcare and in delivering healthcare services to the vast rural population in India. This study necessitates the active participation of management to ensure the smooth functioning of CHCs. There is a need to provide adequate staff and necessary infrastructural facilities to reduce the treatment waiting time.

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Publication Details

Journal
International Journal of Pharmaceutical and Healthcare Marketing
Published
2024-09-19
DOI
https://doi.org/10.1108/ijphm-11-2023-0102
Citations
3
Primary Topic
Customer Service Quality and Loyalty
Type
article
Field-Weighted Citation Impact
2.02
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article

Investigating patient revisit intention in community health centres: a mediational study

Sheikh Basharul Islam, Suhail Ahmad Bhat, Mushtaq Ahmad Darzi, Syed Khursheed
3 citations
International Journal of Pharmaceutical and Healthcare Marketing
Customer Service Quality and Loyalty
2.02
article

Investigating patient revisit intention in community health centres: a mediational study

Sheikh Basharul Islam, Suhail Ahmad Bhat, Mushtaq Ahmad Darzi, Syed Khursheed
article en
3 citations

Abstract

Purpose Community health centres (CHCs) play a vital role in healthcare service delivery in rural India and act as a crucial link between the primary and tertiary healthcare systems. The rural population in the union territory of Jammu and Kashmir primarily depends on CHCs for healthcare services due to the scarcity of private healthcare infrastructure and the lack of access to tertiary hospitals. The purpose of this study is to analyse the impact of management capability, staff competence, waiting time and patient satisfaction on revisit intention among patients visiting CHCs for care needs. It further examines the mediational role of patient satisfaction between antecedents of patient satisfaction and revisit intention. Design/methodology/approach A survey by questionnaire was used to collect data from 318 inpatients and outpatients visiting CHCs. Partial least square-structural equation modelling was performed with the help of SmartPLS 3 software to evaluate the causal relationships between variables. Findings The findings of the study ascertain that staff competence and waiting time are strong predictors of patient satisfaction while management capability was reported as an insignificant factor. Patient satisfaction significantly affects revisit intention and successfully mediates the impact of management capability, staff competence and waiting time on revisit intention. Originality/value CHCs play a significant role in bridging the gap between primary healthcare and tertiary healthcare and in delivering healthcare services to the vast rural population in India. This study necessitates the active participation of management to ensure the smooth functioning of CHCs. There is a need to provide adequate staff and necessary infrastructural facilities to reduce the treatment waiting time.

International Journal of Pharmaceutical and Healthcare MarketingVol. 19(2)
University of Kashmir (IN), Akal University (IN), SRM University (IN), VIT-AP University
Openalex Percentile: Top 12%
Customer Service Quality and Loyalty
2.02
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