Literacy training vs. psychological inoculation? Explicating and comparing the effects of predominantly informational and predominantly motivational interventions on the processing of health statistics

Abstract Communicating statistics is challenging and fraught with mis-contextualization and causal misattributions. Can we train the public against statistical misrepresentations? Pre-emptive interventions against misinformation primarily include literacy tips/training and inoculation. In theory, inoculation has an additional motivational component (forewarning). However, forewarning has not been directly tested against literacy interventions, calling into question inoculation’s distinction. We critique the theoretical boundary work and compare these informational and motivational interventions in the context of health statistics. The longitudinal experiment compared the effects of interventions on processing accurate and inaccurate statistics about COVID-19 vaccines and/or genetically modified organisms across digital platforms. Both interventions prevented an elevation in risk perceptions following exposure to statistical misinformation at a later time. However, literacy intervention increased risk perceptions following exposure to accurate statistics too, suggesting an additional benefit of forewarning. Those with high levels of pre-existing misinformation concern exhibited inoculation effects more strongly. We discuss the theoretical, empirical, and practical implications.

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Publication Details

Journal
Journal of Communication
Published
2024-09-19
DOI
https://doi.org/10.1093/joc/jqae032
Citations
10
Primary Topic
Vaccine Coverage and Hesitancy
Type
article
Field-Weighted Citation Impact
5.28

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article

Literacy training vs. psychological inoculation? Explicating and comparing the effects of predominantly informational and predominantly motivational interventions on the processing of health statistics

Ozan Kuru
10 citations
Journal of Communication
Vaccine Coverage and Hesitancy
5.28
article

Literacy training vs. psychological inoculation? Explicating and comparing the effects of predominantly informational and predominantly motivational interventions on the processing of health statistics

Ozan Kuru
article en
10 citations

Abstract

Abstract Communicating statistics is challenging and fraught with mis-contextualization and causal misattributions. Can we train the public against statistical misrepresentations? Pre-emptive interventions against misinformation primarily include literacy tips/training and inoculation. In theory, inoculation has an additional motivational component (forewarning). However, forewarning has not been directly tested against literacy interventions, calling into question inoculation’s distinction. We critique the theoretical boundary work and compare these informational and motivational interventions in the context of health statistics. The longitudinal experiment compared the effects of interventions on processing accurate and inaccurate statistics about COVID-19 vaccines and/or genetically modified organisms across digital platforms. Both interventions prevented an elevation in risk perceptions following exposure to statistical misinformation at a later time. However, literacy intervention increased risk perceptions following exposure to accurate statistics too, suggesting an additional benefit of forewarning. Those with high levels of pre-existing misinformation concern exhibited inoculation effects more strongly. We discuss the theoretical, empirical, and practical implications.

Journal of CommunicationVol. 75(1)
National University of Singapore (SG)
National University of Singapore
Openalex Percentile: Top 3%
Vaccine Coverage and Hesitancy
5.28
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Literacy training vs. psychological inoculation? Explicating and comparing the effects of predominantly informational and predominantly motivational interventions on the processing of health statistics — Ozan Kuru · Journal of Communication (2024) | TGRS Research Map | TGRS