Development of accounting and analytical support systems in the context of digital transformation of the information industry

The article analyzes the current state and development of accounting and analytical systems in the context of the digital transformation of the information industry, a critical issue for enterprises in this sector. The study examines the main trends and challenges companies face due to the active implementation of digital technologies in accounting and analytical activities. It characterizes the critical aspects of how digital transformation impacts the processes of data collection, processing, and analysis within the modern information industry. The article proposes new approaches to organizing accounting and analytical systems that meet the digital economy’s demands. It explores the potential of modern information technologies to enhance the effectiveness of management decisions based on the analysis of large data sets, which contributes to increasing enterprises’ competitiveness in the digital environment. Additionally, the article highlights the necessity of integrating advanced technologies into financial control and management processes. The research identifies prospects for developing accounting and analytical systems, considering global digital trends. Recommendations are developed to improve the adaptability of information industry enterprises to the rapidly changing digital environment. Through a comprehensive analysis, the article underscores the importance of adapting to and leveraging digital transformation to enhance operational efficiency and maintain a competitive edge. The findings suggest that the ongoing digital revolution in accounting and analytics presents opportunities and challenges, requiring businesses to innovate and continuously adapt their systems and processes. This will ensure they remain resilient and competitive in an increasingly digitized global market. In the future, research in this field should focus on integrating the latest digital technologies, such as artificial intelligence and blockchain, which can significantly improve the accuracy and speed of data processing. Also, an important direction is the development of new analytical forecasting models based on big data, which will help to make management decisions more effectively. Keywords: Digital transformation, accounting systems, analytical systems, information industry, big data, competitiveness, financial control, management efficiency, modern information technologies, digital economy.