Correlation analysis of distribution channels with organoleptic quality of fresh milkfish (Chanos chanos) (case study at UPT Pasar Baru Gresik)

Abstract Milkfish is a perishable food. Effective distribution management is needed to maintain the quality of fresh fish reaching consumers. The existence of markets has a very important function in the distribution of fresh fish. UPT Pasar Baru Gresik is one of the semi-modern traditional markets in Gresik Regency. The aim of this research is to determine the distribution channels for milkfish at UPT Pasar Baru Gresik and its correlation with the organoleptic quality of milkfish freshness. This research method is a case study. Data analysis of organoleptic testing results used the Kruskal-Wallis test method and the Mann-Whitney advanced test method as well as the Spearman’s rho correlation test and simple linear regression to determine the relationship between distribution channels and the organoleptic quality of milkfish. The results of the research show that the distribution channel and the organoleptic quality of milkfish show a negative correlation with a correlation coefficient value of -0.481, which means a moderate or sufficient correlation with an amount of 23.8%. The best organoleptic test results were milkfish which came from a single-level distribution channel with a value that met the minimum standard for fresh fish according to SNI, namely 7.0.