Figurative Narratives in Political Blogging: Linguocognitive Perspective

Introduction. Recent years have seen a significant shift towards the pervasive use of figurative narratives in mediated political communication. Narrative practices, previously analyzed exclusively within the framework of literary theory, have become a kind of «language games» of modern politicians in their communication with potential voters and opponents, debates and intricate negotiation processes. The article analyzes figurative narratives of the English- and German-speaking political blogs as a powerful linguistic-cognitive tool for mediated political communication. The purpose of the paper is deep semantic analysis of figurative narratives of political blogs, which, as the authors claim, is a promising direction of research due to the narrative nature of human reasoning. The paper argues that the skillful use of figurative narrative practices based on archetypical plots and cultural references makes it possible to manipulate the consciousness of the electorate to achieve political goals. Methodology and sources. Methodologically, the study is based on the cognitive-discursive approach to narrative analysis and the basic principles of the neural theory of language and metaphor. Results and discussion. Pointing to the manipulative effect of metaphorical framing in narrative, the authors attempt to present a holistic view of narrative as a tool for the formation of political views. The study is based on the premise that narrative employs the rich structure of human representations of events and actions, and the type of metaphor promoted in the narrative affects human understanding of events and the adoption of certain positions on an important public issue by readers of political blogs. The set of metaphors, politicians use, forms a special type of cultural narrative, which the authors interpret as an extended metaphorical narrative. Conclusion. Summarizing the effects of using metaphorically framed narratives in politics, the authors conclude that the narrative communication strategy in political blogging is a targeted impact on a communication partner by referring to various narrative plots; the modification or transformation of the potential and diversity of political narratives, as well as their effectiveness, speaks in favor of their use in domestic and foreign policy communication to contribute to a symmetrical communication space aimed at successful cooperation rather than confrontation.