The AI-enhanced image: between identity and innovation of graphic designers

This study examines the impact of AI-generated design (AI-GD) tools on graphic designers' creativity, professional identity, and design process efficiency. The research evaluates the integration of AI tools (images from text generators) into traditional design practices using a sample of 40 undergraduate graphic design students from Ajman University. Findings reveal that AI-GD tools significantly enhance creativity and professional development, particularly in idea generation and layout design. Additionally, AI increased confidence and created a stronger professional identity. The study emphasizes that AI tools improve the integration of designs with cultural and contextual aspects; however, the study believes human oversight remains crucial for capturing historical and cultural nuances. The preference for a hybrid approach combining AI-GD and traditional human H-GD tools in design was evident, in new teaching methods and future projects. The results also indicate strong students’ interest in further AI training integration in graphic design education. This research underscores the need for educational curricula to adapt, equipping students with the skills to leverage both (AI-GD) and (H-GD) design methods.