O PERFIL DO ESTUDANTE DO CURSO DE ADMINISTRAÇÃO MEDIANTE AS REPRESENTAÇÕES SOCIAIS DOS DOCENTES

This article aims to explore the perceptions of faculty members at the State University of Feira de Santana regarding the profile of students in the Administration program at UEFS. Social representations (SRs) are collective constructions that guide how individuals and groups interpret and interact with reality (Moscovici, 1978). Therefore, the study seeks to contribute to a reflection on the characteristics of the students from the perspective of developing autonomy and how these faculty perceptions can be used to improve teaching practices in the Administration program. The research, with a qualitative approach, used structured interviews and Bardin's Content Analysis, revealing that the majority of students are working professionals who face significant challenges such as lack of time and fatigue, which impact their autonomy and academic performance. The research also indicates that while some faculty are attentive to the students' specific needs, there is a need to adapt teaching practices to meet these students' particularities, promoting more flexible and integrated learning aligned with their realities.