OTT business model research for digital content distribution

The way cultural content is being distributed is rapidly changing in the digital age. This study focuses on the business model of Netflix, a dominant player in the global market for digital content distribution. The aim is to identify strategies and insights that can be useful for domestic OTT (Over-The-Top) companies seeking to distribute Korean content worldwide. Netflix is a global OTT company that provides a diverse range of content to consumers, including original productions. The STOF (Service, Technology, Organization, Finance) model is used to analyze Netflix's business model, which is suitable for Internet-based businesses. The study highlights the shift from traditional and physical methods of producing and distributing content, such as movies using the existing film method, to completely digital methods in the field of cultural content. The study is valuable for global and domestic OTT operators and policymakers, scholars, entertainment and media companies, and the general public who enjoy cultural content.