Adapting to the Challenges of COVID-19: A Case Study of Premier Mental Therapy

Abstract Business environment adaptation is crucial to market longevity and sustainability. The COVID-19 pandemic catalyzed a global paradigm shift in remote services which led to technology and service innovations that impacted organizations, leaders, and employees. The resulting impacts have required organizational leaders to consider new market entry strategies, employees to consider new processes and procedures, and both to learn new technologies and capabilities. This case study examines and provides recommendations to Premier Mental Therapy with a focus on leadership, organizational, change management, and strategy theories to mitigate risks to mental health services resulting from the COVID-19 pandemic and increase sustainability and revenue. Marketing and networking strategies are introduced as tools to lower barriers to entry into technology driven healthcare markets. RACI charts are recommended for roles and responsibilities definition, and balanced scorecard is recommended for performance measurement and awareness. These recommendations combine to provide a future business model for sustainable operations.