Understanding Consumer Needs in Relation to Food Hygiene Ratings in an Online Food Ordering Environment

To help ensure there is a robust evidence base for any future proposed legislation requiring the online display of food hygiene ratings, the FSA commissioned Ipsos UK to undertake research among consumers to: 1. Explore specifically where FHRS should be placed online to maximise consumer awareness and use, as well as the best way to present the ratings so that consumers can access meaningful information to make informed choices. 2. Explore where consumers would like to see FHRS ratings displayed online. 3. Explore what consumers think about the current positioning and display of FHRS ratings online, including any misperceptions.