The emergence of digital humanitarian actions

The COVID-19 pandemic greatly affected interpersonal relationships globally. Furthermore, ‎in 2020, Croatia was hit by devastating earthquakes that triggered a series of humanitarian actions. This ‎paper deals with the ‘Let’s bring the premature babies back to Petrova hospital’ Facebook group and its ‎auctioning model. The auctions were created through cooperation of the Facebook group members and, ‎as such, have not been described in scientific literature. The aim of this paper is to understand what the ‎case can tell us about cooperation in the digital environment and its role in creating digital humanitarian ‎actions. Using a mixed-methods approach, the authors analyze posts published by Facebook group ‎members and interviews conducted with organizers to explain the phenomenon of strengthening the ‎existing connections among participants and undertaking a collective action. This case indicates that ‎digital activism does not necessarily result in pure slacktivism. In point of fact, transparent participation ‎of community members, along with a transparent model, can have tangible effects on society through ‎successful humanitarian actions‎