Shaping Consumer Demand in E-commerce: The Role of Artificial Intelligence

The question that this research hopes to address is: How much of an impact may AI have on people’s propensity to shop online? By leveraging AI, it is able to learn how things like chatbots, personalized recommendations, and predictive analytics affect people’s actions. In order to analyze the data supplied by 500 online shoppers, regression analysis and reliability testing were used. The results indicate a robust relationship between the features of AI and the demand that consumers are expressing. It is possible to see that AI has the ability to improve people’s lives and financial situations. Online stores planning to use AI to improve customer interactions and bring in more customers should have this data on hand.