The Development Experience and Social Impact of Rural Sports Events in Quanzhou City--Taking Shishi City Wild Ball Events as an Example

Research on the social impact of sports events mainly explores the role of sports events on community cohesion, economic development, cultural exchanges and other aspects. Research on the actual situation of rural sports development in China, especially the characteristics and problems of rural sports development in China, needs to be improved. In this study, the impact of rural sports on regional society in Shishi City of Quanzhou is taken as an example, and other regions of Quanzhou City are selected as a control group, and a double difference model is used to conduct a shock test. It is concluded that the development of rural sports events has a significant effect on the development of tertiary industry in Shishi City. Meanwhile, suggestions to promote the development of rural sports are put forward in the hope of promoting the development of regional sports.