Reinterpretation of Mythological Characters in Youth Culture

The article deals with the specifics of modern reinterpretation of mythological characters, as well as its representation in youth culture. Mythological subjects and their heroes remain attractive for the creative sphere for many centuries. For young people, immersion in mythology allows them to develop constructive solutions to many issues, to recreate a positive picture of the world through the eternal idea of the triumph of good and justice reflected in ancient texts. It is the reinterpretation approach to the reading of world-famous works that allows us to use a wide range of myth. For example, the interest in the myths of European society in the second half of the 20th century is due to the fact that this time is associated with the threat of the outbreak of nuclear war and, as a consequence, with constant uncertainty and the simultaneous desire of each person for a life-affirming and immutable basis, such as the classical one. The evolution of representations of myth in culture has led to the emergence of reinterpretations of the original source, making some of them popular, including with youth audiences. In the 21st century, other mythological images have emerged in accordance with the challenges of the time, which we consider as cultural products of a new level, characterized not only by an appeal to the classical text, but also by a commercial component. The article provides several examples of how the new artistic presentation of mythological characters is reflected in modern mass youth culture — in literature, video games and cinema. The modern interpretation of the tales of ancient civilizations is based on the cultural preferences of mass viewers: the images of myths can be canonical or modernized, but in any case universal. The process of giving new meaning to myths familiar from the school days from an unexpected (nonclassical) side has been repeatedly discussed in the scientific cultural field. The relevance of reinterpretation of mythological characters in youth culture is due to the desire of the new generation not only to rethink the cultural heritage, but also to get in touch with it.