The effect of scientific impact on science communication through art from the lens of deviance theories

Exploring the multifaceted relationship between scientific impact and science communication through art, our study surveys 2,500 Spanish artistic researchers. Guided by deviance theories and double standards theories we reveal a nuanced pattern: the effect of scientific impact initially impedes science communication through art, turning positive after a given impact threshold. Striking a harmonious science-art balance emerges as a mitigating factor, fostering broader links between science communication through art and scientific impact. Our findings advocate for targeted incentives to encourage science communication through art without compromising scientific impact, contributing to a deeper understanding of their complex interplay.